It all began when Julian Meagher was only eleven years old, when he used to ride his bike around underground car parks trying to find supercars tucked away under dust covers. This lead to a lifelong ambition to create a timeless range of heirloom toys that would captivate generations to come. He drew inspiration for the design of Playforever Racing Cars and Fighter Planes from the 1920s and 1960's Classic New York. The collections are an eclectic mix of art, fashion, traditional design, and modernism. Playforever vehicles are designed to be virtually indestructible art toys that are built to last a lifetime.

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