The whole range of WWF toys is made using a multi-tiered eco-friendly approach. All the wood and paper materials used for the range, including the packaging, come from FSC (Forestry Stewardship Council) certified forests, including the plywood, pine wood, and beechwood. The toys are packed inside a durable tube, made from recycled card, which has been built to provide safe storage no matter how rough the play is! Materials are further minimised by including the instruction manual and educational content on the tube. A percentage of the proceeds from every purchase goes to WWF’s conservation work and to date the range has generated over USD500,000 in donations for WWF globally.