Uncle Goose sometimes feels like that eccentric yet eloquent friend of yours that seems to have stepped out of an O. Henry short story from the late 19th century. After all, theirs is a company that stepped back over one hundred years in time to hand-manufacture classic wood alphabet blocks in an era of computer games and digital toys.
They labor over their products with the work ethic and artistry of midwestern elves from the 1800’s. Other than Santa, very few people you know personally still hand manufacture wood toys. They seem to be pressing against an invisible boundary that lies between what is possible and what is practical.
As modern business people, they realise that hand-manufacturing toy blocks is seen as an unlikely and maybe even unfashionable thing to do. It’s passé. It’s outmoded. It’s out of step with our fast-paced, high-tech world. But as artists, not creating blocks seems completely unreasonable... and maybe even dangerous.
They can’t even imagine living in a world without alphabet blocks. If Uncle Goose didn’t bother to craft them, this iconic toy might very well become extinct.
They simply couldn’t stand to live in that world. Blocks inspire. In particular, their blocks are fascinating to those who long to feel inspired by sensual participation in the physical realm.
Their really in love with learning, design, and creativity. And they love blocks. So this is what they do, and how they approach their craft. It’s simple, creative, old-fashioned, and maybe a little quirky; but that’s the essence of Uncle Goose Toys.